Sikhs in Storytelling_49.jpg

Shatter Stereotypes: Give Today, Shape Tomorrow for Sikh Representation

Sponsored by SALDEF
Amrita.jpg Amrita Kular
Washington, Washington D.C., US
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Did you know that only 11% of Americans admit to knowing nothing about Sikh Americans, despite our community’s rich 125-year history in this country? As Sikh Americans, we have both an opportunity and a responsibility to shape our own narrative and challenge the stereotypes that have plagued our community for far too long. 

For 28 years, SALDEF has been at the forefront of this effort, striving to amplify Sikh voices, promote positive representations, and empower Sikh creatives. By supporting our work, you're not just giving today; you're shaping the future of Sikh representation. 

Join us in this transformative journey and help us create a world where Sikh representation is authentic, empowering, and reflective of our rich heritage. Your support will help us reach millions of Americans through media campaigns, empower dozens of Sikh creatives to share their stories, and train hundreds of Narrative Change Fellows to become powerful advocates for our community.

Your donation will help SALDEF:

Promote positive representations of Sikhs: Support events like Sikhs in Storytelling, empowering Sikh creatives to share their unique perspectives.


Introduce Narrative Change Fellows: Fund fellowships for individuals dedicated to shaping a more inclusive and accurate narrative for Sikh Americans.


Drive meaningful change: Build upon SALDEF's legacy of media monitoring and advocacy, as demonstrated by the impact of our work: our Sikh American PSA was the most-watched Sikh PSA, and our partnership with Stanford University produced “Turban Myths,” the first-ever public perception assessment of Sikh Americans. This landmark study not only debunked harmful stereotypes but also provided a crucial roadmap for addressing information gaps about our community. 


By supporting SALDEF, you're investing in a future where Sikhs are seen not just as stereotypes, but as multifaceted individuals with rich stories to tell. 

Every minute we wait, another misrepresentation goes unchallenged. Your donation today is not just a contribution - it’s a declaration that Sikh stories matter. Join us in this crucial mission. Together, we can shatter stereotypes and build a future where every SikhAmerican’s voice is heard and valued. Donate now and be the change our community needs. 

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